Design Is Storytelling
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Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.
Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.
From the Publisher
“Why would you buy one pair of shoes instead of another? A runner will focus on comfort and ergonomics. A vegan will focus on materials. A bridesmaid will be searching for an awful shade of peach. Not all choices are so pragmatic, however. A pair of shoes could also trigger emotions, such as longing, lust, or painful memories of high school… Designing for emotions requires thinking about how users will anticipate an experience and how they will remember it later. Will visitors to a hospital recall the warm fabrics and soft lighting of the waiting room or the harsh glare and sharp disinfectants? Will tourists who used a travel app remember how easy it was to find a train schedule, or will they recall a fake hotel review and a clumsy login process? Designers tap into people’s emotions to trigger feelings of delight, desire, surprise and trust.”
— Ellen Lupton, Design Is Storytelling
Publisher : Cooper Hewitt, Smithsonian Design Museum; 1st edition (November 21, 2017)
Language : English
Paperback : 159 pages
ISBN-10 : 194230319X
ISBN-13 : 978-1942303190
Item Weight : 2.31 pounds
Dimensions : 6.4 x 0.5 x 8.4 inches
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