Wine Marketing and Sales,Third Edition
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The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.
Publisher : Wine Appreciation Guild; Third Edition, Third edition (June 17, 2019)
Language : English
Hardcover : 416 pages
ISBN-10 : 1935879448
ISBN-13 : 978-1935879442
Item Weight : 2.1 pounds
Dimensions : 7.25 x 1.25 x 10.25 inches
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