Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand
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The quick-and-easy guide to effective social media marketing
Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You’ll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You’ll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform.
Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.
Learn where to focus your efforts for maximum gainDiscover the newest platforms, their demographics and their potentialUnderstand key changes that can affect the way you use major platformsBuild an effective social media presence that translates into business
Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
ASIN : B073SKGZL6
Publisher : Wiley; 3rd edition (July 6, 2017)
Publication date : July 6, 2017
Language : English
File size : 755 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 266 pages
Page numbers source ISBN : 0730345777
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